Measuring the Return on Investment (ROI) for printed flyers is key to understanding the effectiveness of your marketing efforts. At Print Harbour, we recognise the importance of tracking results to ensure that your investment in print marketing pays off. Here are some strategies to effectively track the ROI of your printed flyers:
Include unique promo codes on your flyers. When customers use these codes at checkout, whether online or in-store, you can directly link sales back to the flyer campaign. This method provides a clear measure of the campaign’s direct impact on sales.
Create a specific landing page or URL for your flyer campaign. By monitoring the traffic and conversion rates from this URL, you can gauge the interest generated by the flyers and calculate the ROI based on the actions taken by visitors.
Incorporating QR codes is an effective way to bridge your physical and digital marketing efforts. When scanned, these codes can direct customers to a specific web page, offer, or form. Tracking the scans and subsequent online activity can provide insights into engagement and conversions.
If your flyer includes a discount, special offer, or voucher, tracking the redemption rate is a straightforward way to measure impact. Keep track of how many offers are redeemed in relation to the total number of flyers distributed.
Ask customers how they heard about your product, service, or event. Include an option for flyers in your surveys, both online and at the point of sale. This can provide qualitative data on your flyer campaign’s effectiveness.
Compare your sales data before, during, and after the flyer campaign. An increase in sales or inquiries during and immediately after the distribution of flyers can indicate a positive ROI.
At Print Harbour, we understand the value of quantifiable results. By tracking the ROI of your printed flyers, you can make informed decisions about future marketing strategies. Contact us to discuss how we can help design and print effective flyers that yield measurable results for your business.